Things to Take in Consideration While Designing Your Website

A website is designed for human visitors but it should be search engine friendly as well. The content on the site should be appealing to both the human visitors and search engines. If you aren’t taking help of a web design agency Melbourne, you need keeping the important factors in mind while designing your site.

 

Here’s your checklist of important web design factors

 

1. User friendly design

 

The first thing that the targeted audience will notice on your site is the design. And they expect a unique experience that you can give only by arranging all the necessary elements carefully. For instance, take background color. It has to improve the menu buttons and content pieces instead of hiding important elements.

 

2. Communication

 

Depending on the business, the website content should reflect the theme and deliver the right message. Starting from menu buttons to the footer content, everything has to be according to the marketing message. The language should be simple and it is better to include keywords in the content. If you allow a web design agency Melbourne to work on your site, it could create a better design.

 

3. Call to action

 

You have visitors on your site but they don’t know how to deal with the site. They want to place orders but the site is silent on selling product/services. You need to be very cautious about selecting call to action buttons so that you can guide your visitors to take desired steps.

 

4. Mobile friendly

 

With more and more people using their mobiles for Internet searches, you need making your site mobile friendly. Whenever it is downloaded on a mobile, it should adjust the design elements in the given space that is much smaller than a desktop. If you ask a web design agency Melbourne to suggest a website design, it will certainly recommend a responsive design.

 

5. Speed

 

It is difficult to make a site that downloads at a lightening speed but it should be fast enough to download within a couple of seconds. Internet users won’t allow more than a couple of seconds to your website to download and if it fails to download in the given time, they will hit the back button.

 

6. Website maintenance

 

What if you find broken links of your site? A visitor clicks on a given link but lands nowhere. This situation can arise anytime and if you aren’t ready to face these problems, you will your site fast descending on search ranking, popularity and traffic. And here only a web design agency Melbourne can provide real help.      

 

7. Contact info

 

Your visitors want to know contact details of your business but the details are either missing or incomplete. It could be due to a design related error or any other technical problem. But it is irritating for visitors that will instantly click back from your site. You need to be careful especially when you are designing your site on your own.

 

8. Follow the trends

 

Check what the latest trends are and try following them as far as possible. For more info on trends, you can check on your competitors to see what they are doing and how they are doing. It will give you an idea on how to tweak your website design so that it looks trendy. Or you can hire a web design agency Melbourne to make a trendy design.

 

Whether you design your site on your own or hire a professional for the job, your website has to score high on all the above-mentioned factors. It is always better to hire a professional for the job instead of trying things on your own.

Awesome Pay Per Click Advertising Features That Makes It Advantageous

There are reasons to choose pay-per-click (PPC) advertising over others. For example, it allows tracking to measure results. If you can manage your marketing campaigns, you can get targeted results. And you can hire a professional for better PPC management Melbourne.

 

Let’s quickly summarize the important features of PPC

 

Measurable & Trackable

 

It is, perhaps, the biggest benefit of PPC advertising. You can track your ads and measure results using a set of Google Ads tool and Google Analytics. You can see how your marketing campaigns are doing and how the ad budget is spent on traffic.

 

Total Control

 

PPC provides a wide range of options to allow users to reach out to their targeted audiences. For example, you can target demographics and set a date and time of showing your ads. Also, you can scale up when you see benefits and pause when you want to take a break. Of course, you will need help of a professional PPC agency in Melbourne to have total control over your PPC advertisement.

 

Budget Flexibility

 

Here you pay only when you have a visitor and you have the flexibility needed to adjust your budget to get maximum advantage of the money spent on paid traffic. For example, you can choose the keywords that have high traffic and that are pocket friendly as well.

 

Compatibility

 

PPC works well with SEO and other marketing channels. People using Google to find information about products and services check both search results and ads. Also, PPC can provide keywords for search engine optimization. But you will need a professional for better PPC management Melbourne.

 

Fast

 

PPC takes little time in giving results. It won’t make you wait for a long time to see your ads featuring on search engine pages and getting clicks. The moment your ads are published, you will see targeted audience clicking into your site. Also, you can pause, in case of unsatisfactory results.

 

Customization

 

Unlike SEO campaigns, PPC allows more customization in making ad settings, writing ad copies and choosing the right placement for your ads. With customization, you can increase visibility of your ads and attract more clicks. An experienced PPC agency in Melbourne can customize your PPC ads to suit to your business needs.

 

Transparency

 

The PPC data available on your Google AdWords account will show how many campaigns are running, budget available and click-through-rate. Everything you need to know about your ad performance will be before your eyes. Also, Google will guide and advice on improving performance of your ads. It is called transparency that is missing in other marketing channels including SEO.

 

Branding

 

PPC advertising can help with branding as you will be able to keep your brand before the targeted audience all the time. The viewers will see your ad again and again and get familiar with your business. And once they start recognizing your business, they will start relying on your product/service. But you should involve an expert in PPC management Melbourne so that you have maximum advantage of PPC advertising.