Know Better What Is The Role and Responsibilities of a PPC Agency

PPC is pay-per-click that is paying for every click. It is a form of online marketing but different from others. For PPC management Melbourne, you need more than simple knowledge of keywords or PPC tools. It demands an analytical bent of mind and passion to do more. 

Understanding PPC 

Paid advertising is a way to generate quick traffic to your site. Here you’re charged for every visitor that clicks into your site. It is an expensive affair but it gives highest return on investment. It is paid traffic and you can divert it to your site by paying a price for the visitors. But you need joining hands with a reliable PPC agency. 

Could I do it on my own? 

The answer to this question will give you reasons to hire a PPC agency in Melbourne and tips to find the best agency for the job. First of all, you need thorough knowledge on how things work. And here an expert can help. You can rely on his knowledge, if he proves he has the knowledge. 

Knowledge needed for PPC 

Keywords research: There are tools for researching keywords but you need more than the tools. For example, you need checking search results to explore more words and phrases to locate the right keywords. And you need finding different set of keywords to replace the ineffective phrases.

Landing page: The next most important thing in PPC management Melbourne is designing a landing page for visitors. It isn’t recommended that you land your paid traffic on the homepage or any other page of your site because the landing page has to be relevant to the keywords and the ad copy of the advertisement. 

Ad placement: It is also an important factor in PPC. Just like keywords, you can also choose space for placing your advertisement. For example, ads placed on top of a page are more visible than those placed on the bottom. Since ad placement can affect cost of your PPC, you need to choose the place where your ad gets maximum eye balls and clicks. 

Monitoring: PPC needs strict monitoring as it involves money. Your ad budget will drain with each click and if you aren’t generating profit then you’re wasting your money. You need keeping an eye on the ads so that you can pause the ineffective ads. And a PPC agency in Melbourne can better take care of your ads and ad budget. 

Trends: Another important factor in PPC is looking for trends that keep changing according to needs of people. You have a market to target and audience that you want to drive to your site. PPC tools will give you enough data to study but you need time to sit down and study the data to find the right set of keywords that can help direct targeted traffic to your site. 

Activity: For PPC management Melbourne, you remain active and vigilante all the time so that you can prevent draining of your hard-earned money. Also, you need looking for ways to boost quality of your ads so that you get additional benefits of Google and other platforms where you are running your ads. 

If you can fulfil all the above-mentioned commitments, you can go ahead and manage your PPC campaign on your own. But if you are really serious about paid marketing and want to get maximum advantage of your money then you should join hands with a PPC expert.

 

A PPC agency in Melbourne will charge a fee for its services but it will give desired results. You will see a boost in the volume of targeted traffic but the investment will be meagre in comparison to investment.

Silly Mistakes You Should Avoid Creating Google Ads

Those that manage quite a few PPC campaigns can notice the silly and avoidable mistakes that you can make with your AdWords. And avoiding those mistakes would mean saving 70% of revenue. And if you aren’t assisted by a PPC agency Melbourne then you need to be more careful about those mistakes.

 

Below is a list of both silly and not so silly PPC mistakes

 

1. Bidding Broad

 

Every industry has its set of keywords that bring most traffic but there are more keyword variations available. For example, take long tail keywords that you can make by mixing two keywords. The cost per click is less for these keywords and they can rank higher because of close match.

 

2. Eying #1 Spot

 

Being #1 in paid search isn’t always beneficial especially with broad keyword for which you are paying a high price. An experienced PPC agency Melbourne will always fight for #3 spot because the searchers won’t stop at #1 ad and want to go down to get more options. The top spot will certainly give you attention but you would be the last option for searchers.

 

3. Not Using Geo-Targeting

 

Buyers like local connection and it is a psychological thing. It shows you recognize your buyers and respect their local areas. On the other hand, using city names in ads will get you a higher click-through-rate (CTR) resulting in lower cost-per-click (CPC).

 

4. Irrelevant Landing Page

 

Take the conversation from your ad to the landing page. Visitors will want to know more about the ads and if they find irrelevant information on landing pages, they will hit back click. An experienced PPC agency Melbourne will maintain the rhythm started in ads to the landing pages so that the visitors get what they are looking for and give business.

 

5. Forced Phone Number

 

If you are of the opinion that Internet users will make phone calls after seeing your phone number in your ads or that number will attract eye balls then you are doing a silly and avoidable mistake. It will cost you space in the ad, dollars in click and buyers in visitors.

 

6. Ignoring Seasonal Push

 

A great way to make your ads stand out from the competition is offering seasonal discounts like Christmas and other holidays. For example, take the word “free” that catches eyeballs. And if you can really give something for free, you must do it. Or you can ask a PPC agencyMelbourne to do it for you.

 

7. Paying for negative traffic

 

Not making most of negative keywords is like wasting money on visitors that would never convert into buyers. In settings, you can report keywords for which you don’t want your ads to be displayed. It is also a way of setting your ads right and saving dollars in the long run.

 

8. Following CTR

 

An experienced PPC agency Melbourne would know which ads to keep and which one to delete but others could mistake the click-through-rate (CTR) for conversion in testing. A jump in CTR doesn’t mean increase in conversion. Reading CTR could give a false impression of performance.

 

9. Missing Keywords

 

Always include the targeted keywords in your ads and make them bold for the viewers to see. It will make your ads more relevant by forcing on the selling point like a product name or service offered.

 

10. Not Tracking Keywords

 

Keep track of every visitor from your ads. Integrate your AdWords with your site analytics or set variables to track each visitor and calculate effectiveness of your keywords, ads and ad groups. An experienced PPC agency Melbourne could do it for you.