Those that manage quite a few PPC campaigns can
notice the silly and avoidable mistakes that you can make with your AdWords. And
avoiding those mistakes would mean saving 70% of revenue. And if you aren’t
assisted by a PPC agency Melbourne then you need to be more careful
about those mistakes.
Below is a list of both silly and not so silly PPC mistakes
1. Bidding Broad
Every industry has its set of keywords that bring
most traffic but there are more keyword variations available. For example, take
long tail keywords that you can make by mixing two keywords. The cost per click
is less for these keywords and they can rank higher because of close match.
2. Eying #1 Spot
Being #1 in paid search isn’t always beneficial
especially with broad keyword for which you are paying a high price. An
experienced PPC agency Melbourne will always fight for #3 spot because
the searchers won’t stop at #1 ad and want to go down to get more options. The
top spot will certainly give you attention but you would be the last option for
searchers.
3. Not Using Geo-Targeting
Buyers like local connection and it is a psychological
thing. It shows you recognize your buyers and respect their local areas. On the
other hand, using city names in ads will get you a higher click-through-rate
(CTR) resulting in lower cost-per-click (CPC).
4. Irrelevant Landing Page
Take the conversation from your ad to the landing
page. Visitors will want to know more about the ads and if they find irrelevant
information on landing pages, they will hit back click. An experienced PPC
agency Melbourne will maintain the rhythm started in ads to the landing
pages so that the visitors get what they are looking for and give business.
5. Forced Phone Number
If you are of the opinion that Internet users will
make phone calls after seeing your phone number in your ads or that number will
attract eye balls then you are doing a silly and avoidable mistake. It will
cost you space in the ad, dollars in click and buyers in visitors.
6. Ignoring Seasonal Push
A great way to make your ads stand out from the
competition is offering seasonal discounts like Christmas and other holidays.
For example, take the word “free” that catches eyeballs. And if you can really
give something for free, you must do it. Or you can ask a PPC agencyMelbourne to do it for you.
7. Paying for negative traffic
Not making most of negative keywords is like
wasting money on visitors that would never convert into buyers. In settings,
you can report keywords for which you don’t want your ads to be displayed. It
is also a way of setting your ads right and saving dollars in the long run.
8. Following CTR
An experienced PPC agency Melbourne would
know which ads to keep and which one to delete but others could mistake the
click-through-rate (CTR) for conversion in testing. A jump in CTR doesn’t mean
increase in conversion. Reading CTR could give a false impression of
performance.
9. Missing Keywords
Always include the targeted keywords in your ads
and make them bold for the viewers to see. It will make your ads more relevant
by forcing on the selling point like a product name or service offered.
10. Not Tracking Keywords
Keep track of every visitor from your ads. Integrate your AdWords with your site analytics or set variables to track each visitor and calculate effectiveness of your keywords, ads and ad groups. An experienced PPC agency Melbourne could do it for you.
