A website is designed for human visitors but it should be search engine friendly as well. The content on the site should be appealing to both the human visitors and search engines. If you aren’t taking help of a web design agency Melbourne, you need keeping the important factors in mind while designing your site.
Here’s your checklist of important web design
factors
1. User
friendly design
The first thing that the targeted audience
will notice on your site is the design. And they expect a unique experience
that you can give only by arranging all the necessary elements carefully. For
instance, take background color. It has to improve the menu buttons and content
pieces instead of hiding important elements.
2. Communication
Depending on the business, the website
content should reflect the theme and deliver the right message. Starting from
menu buttons to the footer content, everything has to be according to the
marketing message. The language should be simple and it is better to include
keywords in the content. If you allow a web design agency Melbourne to
work on your site, it could create a better design.
3. Call
to action
You have visitors on your site but they don’t
know how to deal with the site. They want to place orders but the site is
silent on selling product/services. You need to be very cautious about
selecting call to action buttons so that you can guide your visitors to take
desired steps.
4. Mobile
friendly
With more and more people using their mobiles
for Internet searches, you need making your site mobile friendly. Whenever it
is downloaded on a mobile, it should adjust the design elements in the given
space that is much smaller than a desktop. If you ask a web design agency Melbourne to suggest a website design, it will certainly recommend a
responsive design.
5. Speed
It is difficult to make a site that downloads
at a lightening speed but it should be fast enough to download within a couple
of seconds. Internet users won’t allow more than a couple of seconds to your
website to download and if it fails to download in the given time, they will
hit the back button.
6. Website
maintenance
What if you find broken links of your site? A
visitor clicks on a given link but lands nowhere. This situation can arise
anytime and if you aren’t ready to face these problems, you will your site fast
descending on search ranking, popularity and traffic. And here only a web
design agency Melbourne can provide real help.
7. Contact
info
Your visitors want to know contact details of
your business but the details are either missing or incomplete. It could be due
to a design related error or any other technical problem. But it is irritating
for visitors that will instantly click back from your site. You need to be
careful especially when you are designing your site on your own.
8.
Follow the trends
Check what the latest trends are and try
following them as far as possible. For more info on trends, you can check on
your competitors to see what they are doing and how they are doing. It will
give you an idea on how to tweak your website design so that it looks trendy.
Or you can hire a web design agency Melbourne to make a trendy design.
Whether you design your site on your own or hire a professional for the job, your website has to score high on all the above-mentioned factors. It is always better to hire a professional for the job instead of trying things on your own.
